For more than five years, I served as lead Creative Director for Atlantic Union Bank. For this brand awareness campaign, we wanted to show that a local bank could hold its own against the big-box banks—with comparable products and digital tools, plus local bankers ready to help when customers needed them.
I led a team of copywriters and art directors to develop the scripts and shape the creative vision. We then partnered with a production company to cast the talent, shoot the footage, and bring the spots to life. Beyond the spots, the campaign carried through to programmatic digital ads, branch signage, and billboards.
On set, I kept the creative on track while collaborating with the production team. Watching our ideas come to life was one of my favorite parts of the project.
