RiverRenew’s underground tunnel project had a purpose everyone could connect with: cleaner waterways and a healthier future for Alexandria. As creative director working with a talented team, I helped put that purpose at the center of our work. We built community awareness and engagement through the RiverRenew identity, website, stakeholder outreach, and community events.
A set of children’s storybooks brought that purpose to younger Alexandrians, making a complex infrastructure project approachable through storytelling. By helping young readers understand why protecting local waterways matters, the books became part of a broader effort to turn a construction project into a community initiative residents could understand, support, and take pride in.
Check out the video case study to get the full story and breadth of the work.
