A little buzz. A lot to celebrate. Each year, ABC Bakers creates a recognition program that puts Girl Scouts and their cookie-sale achievements in the spotlight. In 2021, “Be Amazing” brought that spirit to life with a honey bee mascot.
Working with ABC Bakers, I helped design and illustrate the mascot and program logo, then carried the theme across patches, journals, beach towels, tees, mugs, and more. I also created a full clip art library so girls could put their own creative spin on the theme. It was a chance to bring illustration and cohesive art direction together, with plenty of room for play.
The examples below are just a sweet little taste!