Atlantic Union Bank needed a bold next chapter, one that invited people to switch to a bank with deep community roots and the products they expected from bigger banks. That idea became “The Switch Is On!”, a fully integrated marketing campaign. As creative director, I worked with my creative and account teams to develop the strategic positioning and creative strategy, turning a simple invitation into a campaign that set the bank apart from big banks and hyperlocal competitors.
Built for scale, the work spanned broadcast TV, radio, streaming audio, billboards, print, digital, social, and branch experiences. A distinctive visual style, branded animation, and signature sound connected every touchpoint, giving consumer and commercial audiences their own reasons to make the switch. The result was a cohesive campaign that brought the bank’s personality and community presence to life.
