Big personality. Plenty of llama charm. “Be Unique. Be You.” is another favorite Girl Scout Cookie Recognition Program, created to celebrate the cookie sale and the girls who make it happen. Girls come first, so the theme needed to feel fun, engaging, and relatable.
As the illustrator and art director, I started with the llama mascot and logo, then built a playful world around them. I created more than 40 patches to recognize the girls’ efforts and cookie-sale milestones, along with a clip art library full of mascot variations, friends, graphic elements, and backgrounds. Together, these designs brought personality to tote bags, sunglasses, stationery, and more.
Take a look below for a little llama-led fun!